Nikon has announced the launches the D7000, a D-SLR that offers exceptional image quality, reliability and performance packed into a durable and portable body. The Nikon D7000 includes a range of new features to ensure superior image quality including 16.2 effective megapixels with the newly developed Nikon DX format CMOS image sensor.
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Tokina has announced that its 16-28mm F2.8 ultra wide angle zoom lens will be available in Nikon and Canon full-frame mounts. Announced at PMA 2010, the AT-X 16-28 F2.8 PRO FX lens features the company’s newly developed AF system that features a quieter Silent Drive-Module (SD-M) autofocus motor and promises more precise focusing.

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Nikon has announced the release of the AF-S NIKKOR 200-400mm f/4G ED VR II, an FX-format compatible telephoto zoom lens offering Nikon’s exclusive support for focal lengths from 200 mm to the super telephoto 400 mm. The AF-S NIKKOR 200-400mm f/4G ED VR II is a successor to the AF-S VR Zoom-Nikkor 200-400mm f/4G IF-ED, offering improvements in performance and function.
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Leica has announced the LEICA V-LUX 20, a 12.1 effective megapixel digital compact camera with a powerful 12x optical zoom lens and built-in GPS tagging*, making it ideal for recording special memories when travelling – wherever you are in the world. The integrated, high-performance LEICA DC-VARIO-ELMAR 4.1-49.2mm f/3.3-4.9 ASPH. zoom lens with a focal range of 25-300mm (35mm equivalent) means the V-Lux 20 is perfect for any photographic situation. Whether shooting expansive landscapes, detailed close-ups or shots of distant subjects using the super-telephoto setting, the V-Lux 20 captures them all in breath-taking quality.
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Pentax has announced a limited edition version of its K-7 DSLR, which is easy to spot due to its exclusive silver finish. The color matches that of Pentax’ high-performance FA Limited lenses, and there is a new golden section ratio focusing screen that sports guiding lines and points that are curved on the screen. The LCD also gets a reinforced glass plate for protection against scratches and breaks. The DSLR has a 14.6-megapixel sensor and can capture HD videos at 1280×720 or 1536×1024 at a full 30 frames per second.
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Ricoh has released the details of modular GXR camera for the US. As promised, the approach goes one step further than most interchangeable lens cameras by relying on modular units that contain the lens, image sensor and processor in a single package. Taking this step theoretically gives users the best possible performance for the task at hand: a CMOS sensor accompanies a prime lens to let in as much light as possible, while a CCD can accompany a typical zoom lens.
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Just after a few months release of the Olympus E-EP1, Olympus announced the E-P2 to enrich photographic potential. Olympus E-P2 includes a port for an electronic viewfinder or external microphones. Two additional Art Filters combine with the new i-Enhance function for yet more creativity and image enhancement. Cloaked in classic black, the hybrid photo and HD movie Olympus PEN boldly brings fun and simplicity back to SLR quality.
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Olympus has announced two new Micro Four Thirds System lenses in the first half of 2010. The new super wide-angle zoom M. ZUIKO DIGITAL ED 9-18mm f4.0-5.6 lens (18-36mm equivalent) and high-power wide to telephoto zoom M. ZUIKO DIGITAL ED 14-150mm f4.0-5.6 lens (28-300mm equivalent) offer amazing optical performance in an extraordinarily compact and lightweight design that translates into taking your PEN camera anywhere for DSLR-quality images and unmatched freedom and creativity.
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Nikon has announced a new DX-format lens. This is an F3.5, 85 mm AF-S DX VR Micro Nikkor lens, which is equivalent to 127.5 mm when attached to a DX-format camera. This lens features life-size (1:1) reproduction, with a minimum focus distance of 29 cm.
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Nikon today announced the introduction of its newest FX-format digital SLR flagship for fast response and high light sensitivity: the Nikon D3S. Standing on the shoulders of the world-renowned D3, the D3S takes the potential of Nikon’s proprietary FX format to incredible new levels designed to meet or exceed a professional’s high standards. The Nikon D3S delivers ISO 200 to ISO 12800 as standard, with the excellent noise control and wide dynamic range that the D3 is famous for

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