Tokina adds 16-28mm F2.8 lens for Canon & Nikon


Tokina has announced that its 16-28mm F2.8 ultra wide angle zoom lens will be available in Nikon and Canon full-frame mounts. Announced at PMA 2010, the AT-X 16-28 F2.8 PRO FX lens features the company’s newly developed AF system that features a quieter Silent Drive-Module (SD-M) autofocus motor and promises more precise focusing.

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Nikon Announces new F4, 200 – 400 mm lens with VRII


Nikon has announced the release of the AF-S NIKKOR 200-400mm f/4G ED VR II, an FX-format compatible telephoto zoom lens offering Nikon’s exclusive support for focal lengths from 200 mm to the super telephoto 400 mm. The AF-S NIKKOR 200-400mm f/4G ED VR II is a successor to the AF-S VR Zoom-Nikkor 200-400mm f/4G IF-ED, offering improvements in performance and function.
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Leica announces V-Lux 20 digital monozygote


Leica has announced the LEICA V-LUX 20, a 12.1 effective megapixel digital compact camera with a powerful 12x optical zoom lens and built-in GPS tagging*, making it ideal for recording special memories when travelling – wherever you are in the world. The integrated, high-performance LEICA DC-VARIO-ELMAR 4.1-49.2mm f/3.3-4.9 ASPH. zoom lens with a focal range of 25-300mm (35mm equivalent) means the V-Lux 20 is perfect for any photographic situation. Whether shooting expansive landscapes, detailed close-ups or shots of distant subjects using the super-telephoto setting, the V-Lux 20 captures them all in breath-taking quality.
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Pentax announces limited Edition silver K-7 DSLR




Pentax has announced a limited edition version of its K-7 DSLR, which is easy to spot due to its exclusive silver finish. The color matches that of Pentax’ high-performance FA Limited lenses, and there is a new golden section ratio focusing screen that sports guiding lines and points that are curved on the screen. The LCD also gets a reinforced glass plate for protection against scratches and breaks. The DSLR has a 14.6-megapixel sensor and can capture HD videos at 1280×720 or 1536×1024 at a full 30 frames per second.
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Ricoh details modular GXR camera for US


Ricoh has released the details of modular GXR camera for the US. As promised, the approach goes one step further than most interchangeable lens cameras by relying on modular units that contain the lens, image sensor and processor in a single package. Taking this step theoretically gives users the best possible performance for the task at hand: a CMOS sensor accompanies a prime lens to let in as much light as possible, while a CCD can accompany a typical zoom lens.
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Olympus E-P2 with VF-2 Viewfinder

Just after a few months release of the Olympus E-EP1, Olympus announced the E-P2 to enrich photographic potential. Olympus E-P2 includes a port for an electronic viewfinder or external microphones. Two additional Art Filters combine with the new i-Enhance function for yet more creativity and image enhancement. Cloaked in classic black, the hybrid photo and HD movie Olympus PEN boldly brings fun and simplicity back to SLR quality.
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Olympus announces two new Micro Four Thirds Zoom lenses


Olympus has announced two new Micro Four Thirds System lenses in the first half of 2010. The new super wide-angle zoom M. ZUIKO DIGITAL ED 9-18mm f4.0-5.6 lens (18-36mm equivalent) and high-power wide to telephoto zoom M. ZUIKO DIGITAL ED 14-150mm f4.0-5.6 lens (28-300mm equivalent) offer amazing optical performance in an extraordinarily compact and lightweight design that translates into taking your PEN camera anywhere for DSLR-quality images and unmatched freedom and creativity.
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Canon Unveils EOS 1D Mark IV with 1080p-ready


Canon has launched the EOS 1D Mark IV which jumps from a 10-megapixel APS-H (near full-frame) sensor to a 16-megapixel, 1.3X crop unit and upgrades to twin DIGIC IV processors. The boost gives it 1080p video at 30 frames per second, or 720p at 60 frames per second, while still shooting full-quality still images at up to 10 frames per second.
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Nikon Announces DX-format 85mm macro lens


Nikon has announced a new DX-format lens. This is an F3.5, 85 mm AF-S DX VR Micro Nikkor lens, which is equivalent to 127.5 mm when attached to a DX-format camera. This lens features life-size (1:1) reproduction, with a minimum focus distance of 29 cm.
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Nikon announces D3S high-speed pro DSLR with HD movie capability


Nikon today announced the introduction of its newest FX-format digital SLR flagship for fast response and high light sensitivity: the Nikon D3S. Standing on the shoulders of the world-renowned D3, the D3S takes the potential of Nikon’s proprietary FX format to incredible new levels designed to meet or exceed a professional’s high standards. The Nikon D3S delivers ISO 200 to ISO 12800 as standard, with the excellent noise control and wide dynamic range that the D3 is famous for

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